If you would like to print this information: click File (upper left) then Print
Return Rates Positions Color Specialty Services Accounting Mechanical Production Contact
About Our Readers . . . A recent survey conducted by the staff of ANVIL Magazine reveals that our readership of approximately 15,000 is:
Throughout the year ANVIL Magazine is circulated monthly in the United States and in more than 20 countries worldwide. ANVIL Magazines are included in registration materials and furnished for distribution at targeted market events such as The American Association of Equine Practitioners Convention, The international Bluegrass Laminitis Symposium, The Calgary Stampede, American Farriers Association National Convention and Artist Blacksmiths Association of North America Conference.
Annually, ANVIL Magazine provides more than 15,000 complimentary copies to local and regional events for general attendance handouts as well as sales through supply outlets, association and school discount programs and international industry exchange.
With unsurpassed editorial content created each month by the largest, most professional body of writers in the industry, ANVIL Magazine offers a wide range of information in every issue, then spotlights special sections and topics of interest to help you plan your most effective advertising program.
* For black and white ads, sized to fit published ANVIL Mechanical Requirements and placed within a 12 month period in ANVIL Magazine.
Each line below begins with the ad space and follows with the ad rates based on the number of times placed. For example, a full page ad placed 3 times runs $914 per placement.
Add the following charges to the base rates listed above:
Second Color: $213
Rates listed apply to camera-ready art with color separations supplied.
Inserts $185 per thousand
ANVIL Magazine also offers unique advertising opportunities and packages tailored to your needs:
Reader Service Card. Our READER SERVICE CARD offers you direct response to your advertising. We provide you with labels and a printout of the names, addresses and phone numbers of all readers who inquire about your product or service.
New Products. Each month, the ANVIL introduces consumers to the industry innovations through our special NEW PRODUCTS section. With a product photo and promotional announcement, we can exhibit your innovation with both visual and written support.
Mailing Lists. Deliver your catalog, brochure or flyer directly to those most likely to purchase your product by using the ANVIL MAILING LIST. Part or all can be purchased in label form or leased on diskette.
Direct Mail. We offer all services associated with DIRECT MAIL. From brochure design to catalog production, from labeling to mailing, we can handle any part or all of it for you.
Payment for all first time advertisers MUST accompany advertising copy and insertion order.
A 15% commission is available to recognized advertising agencies if:
Discounts of 2% are offered for all accounts which pay in full within 10 days of billing.
Accounts are considered delinquent if payment is not received within 30 days of billing. A 1.5% per month charge will be added to all balances over 30 days.
Advertising contracts for multiple ad placements which fail to meet the committed number of placements within a calendar year will be short rated to billing at the actual earned rate.
Ad Size Width & Height in inches
Publication deadline for camera ready material is the first of the month preceding the month of publication. Final trim is 8.5" x 11".
Non camera ready advertising copy is gladly accepted for publication and is subject to a 20% of base rate fee for ad design and production.
Halftones submitted for publication should be a 133 line screen. Film should be emulsion down, right reading. Black and white ads are now preferred on 3.5" diskette in either Postscript or ASCII files.
Film, color keys and negative separations must be submitted with 4 color process advertising submissions. Separations should be clearly marked and should not exceed a 150 line screen. Color ads are preferred on 3.5" Macintosh-formatted Zip or Jaz disks. We support QuarkXpress, PageMaker, Photoshop, Illustrator, Freehand files.
Publisher reserves the right to reject advertising copy.
2770 Sourdough Flat Road
A terrible thing happens when you don't advertise. NOTHING.
Call today for your best advertising value in the industry.